DIAMOND CLUB WEST COAST ANNOUNCES
MAJOR DIAMOND BOURSE PRESENCE
AT WEST COAST JEWELRY SHOW, AUGUST 16-18, 2008

Los Angeles, CA -- The Diamond Club West Coast will have a large presence of damond dealers with with an extensive diamond selection at the upcoming West Coast Jewelry Show. The Bourse will cater to the needs of attending retail jewelers for early fall and Holiday shopping.

To find the Diamond Club West Coast Bourse, when entering the California Showroom (venue of the West Coast Jewelry Show) in the Hyatt Regency Century Plaza, turn left and walk to the end of the aisle. The bourse will be set up with tables and chairs for dealers and their customers to work together.

For further information on the Bourse, contact The West Coast Jewelry Show at 1-888-427-4697 or info@westcoastjewelryshow.com or the Diamond Club West Coast at 213-623-1162 or diamondclub_la@yahoo.com.

WEST COAST JEWELRY SHOW ADDS CENTURION LOS ANGELES;
RETURNS TO HYATT REGENCY CENTURY PLAZA FOR YEAR FOUR

LOS ANGELES, CALIFORNIA -- Going into its fourth year, the West Coast Jewelry Show (WCJS) will move back to the Los Angeles/Beverly Hills area for the 2008 Edition, set for Saturday, August 16 through Monday, August 18, 2008 at the Hyatt Regency Century Plaza in Century City.

Adding to the show's panache, the popular Centurion Show will present a fully contained Centurion Los Angeles Pavilion of some 70 salons of higher-end manufacturer and designer exclusive collections geared to the prestige level of the fine jewelry trade. Centurion Los Angeles Pavilion Exhibitors will present their collections in the hotel's Los Angeles Ballroom in themed hardwall salons with headers and overhead lighting.

The California Showroom, the Century Plaza's largest meeting and convention space just across from the Los Angeles Ballroom on the same level, will play host to a pipe-and-drape environment of some 130 booths of important vendors of gold, diamonds, sterling silver, gemstones and much more at all price levels.

"We believe the combination of the higher-end Centurion Los Angeles Pavilion and the California Showroom exhibits will make for a rewarding and well-rounded shopping experience for all attending retailers," said Howard Hauben, president of WCJS show owner and producer H2 Events.

RETAILERS, EXHIBITORS ALIKE APPLAUD MOVE TO THE HYATT REGENCY CENTURY PLAZA PLUS ADDITION OF CENTURION LOS ANGELES PAVILION

RETAILERS:

"We, the Board of Directors of the California Jewelers Association, are excited to see the West Coast Jewelry Show return to the Century Plaza.  This venue has been the site of many a memorable and successful Pacific Jewelry Show, the predecessor to the West Coast Jewelry Show.  This move, combined with the new format, provides an exclamation point to the most important benefit to the members of the CJA and all jewelers on the west coast.  This event, which takes place at the perfect time and perfect place to stock up for the holidays, expects to be fabulous under the direction of H2 Events.  Howard Hauben's track record in running successful shows speaks for itself.  We look forward to coming home." Rick Velayo, Gleim, Inc., Palo Alto, CA and president, California Jewelers Association.

“We are thrilled that the West Coast Jewelry Show is moving back to the Hyatt Century Plaza Hotel!  It will be just like the ‘old days’ when this was THE premiere show in the country.  Not only is it a much better time of year for retailers to plan their holiday inventories, it is also a much more ‘retail friendly’ show, more manageable as far as size goes—you can do the entire show in 2 days without being overwhelmed or frustrated.  In addition, there is a fabulous representation of all of the best designers.  We can’t wait!”
Gail and David Friedman, Owners, Sarah Leonard Fine Jewelers, Inc., Los Angeles, CA.

“Buyers and exhibitors alike will applaud the return of the West Coast Jewelry Show to the Century Plaza Hotel. Not only does it hold many memories for us all, but it also was the site of one of the most successful jewelry shows in the country. The West Coast Jewelry Show will revive those memories.”  Gary Long, Gary Long's Jewelers, Stockton, CA.

“I like the West Coast Jewelry Show very much, because you can get to spend more time with vendors. Last show I found two new vendors for color diamond jewelry. Sometimes in Las Vegas, the show is so big that it is very tiring.”  Victoria Casillas, Michael's Jewelers, Santee, CA.

“Shopping at the Centurion-West Coast show is now a must.   The new show dates are perfect for us.  The location is practical and convenient.  We had the opportunity to meet new vendors and finish our Holiday orders.  Centurion/West Coast is the perfect addition to our trade show calendar.  Congratulations to Howard and his fabulous team!” Soraya Cayen, Cayen Collection, Carmel-By-The-Sea, CA.

EXHIBITORS:

“Our customers realize that if they want to see a company’s new product, as well as the full line, they need to make their purchases at a show. The enticement of Los Angeles/Beverly Hills, and the elegance of the Hyatt Regency Century Plaza Hotel will again draw from across the country. The addition of the Centurion Pavilion will no doubt entice a myriad of buyers. This show is an excellent opportunity to accomplish fall purchases with ample time for delivery.” Jim Esser, Royal Pearl.

“Great move for the business we are looking for at Lady Heart.  There is an unbelievable amount of new opportunity that comes with the Centurion Pavilion to generate more traffic in an elegant and laid back setting.  With the move back to Century City the needs of our company will be better suited.  This will enable more traffic not only in quantity but more importantly quality.” Gill Goshen, Lady Heart and Flame Collection.

“The concept of having a Centurion Pavilion is wonderful.  Traffic generated from this pavilion will benefit all exhibitors in the show.  All jewelers from California and the West Coast should support this show, and we believe many high-end jewelers from across the country will be delighted to attend.” David Spivak, Exhibitor, Charles Wolf Couture.

RETAILER INCENTIVES WILL GROW IN 2008
As was the case at the 2007 show in Anaheim, retail jewelers coming to WCJS from 50 miles or more will qualify for one complimentary night in the Century Plaza. For 2008 the complimentary (room and tax) will be based on availability and completion of at least 6 confirmed meetings with exhibitors at the show.

WCJS will again offer a $30 Gasoline reimbursement program, based on at least 3 completed meetings with exhibitors at the show. Gasoline reimbursement will be for stores coming to WCJS from 25-49 miles from the Century Plaza. There will be up to one reimbursement per store per show day and the gasoline incentive cannot be combined with a complimentary room. In addition to rooms and gas, WCJS will also offer a Self-Parking Reimbursement for those stores coming to the show from under 25 miles away, with rules to be announced.

Exhibitors and attendees will also receive $20 Lunch Vouchers for meals at the Concessions in the California Showroom on Sunday and Monday of the show.

Adding to the excitement of the repeating 2007 incentives will be offerings for retailers invited for Special Attendance Packages courtesy of the Centurion Los Angeles Pavilion. These will include two nights (room and tax) in the Century Plaza, a special dinner with entertainment, special buffet in the Pavilion on two of the three show days, and airfare reimbursements. These incentives will be based on an invited jewelry store commiting to and completing a set number of meetings with Centurion Los Angeles Pavilion and California Showroom exhibitors.

HOLIDAY BOOT CAMP SEMINARS OFFERED
WCJS will employ the ideal meeting room space on the same level as the exhibits to offer excellent retailer education under the Holiday Boot Camp banner. The schedule for these sessions will be developed in cooperation with official show sponsor The California Jewelers Association (CJA)

CJA will also present its Robert B. Westover Distinguished Service Award to its 2008 recipient at a special event at the Century Plaza during the show weekend, with full details to be announced. Past winners include Dick Kern, Churchill's Jewelers, Santa Barbara, CA; Jim Hartstein, Jewels By Joseph, Newport Beach, CA; Gary Long , Gary Long's Jewelers, Stockton, CA; and Arthur Gleim, Gleim, Inc., Palo Alto, CA.

"The Century Plaza, where the show succeeded for many years, was a long-time favorite for exhibitors and attendees," said Hauben. WCJS moved to the Anaheim Convention Center for 2006 and 2007, while the Century Plaza underwent a renovation and changed hands from Westin to Hyatt. "We feel the service levels at Century Plaza are now at an all-time high and the hotel has been very motivated to recapture our business," he added. "This bodes well for the experience all attendees and exhibitors can expect when return to the Century Plaza in 2008."

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