HOLIDAY BOOT CAMP
Holiday Boot Camp is geared to assist retail jewelers in getting ready for the upcoming holidays in terms of logistics, attitude, sales knowlede and more.
For WJS 2008, Holiday Boot Camp will take place in the Encino Room on the California Level of the Century Plaza . Multiple Sessions will be offered and up to 30 attendees will be accommodated for each one on a first-come, first-served basis.
HOLIDAY BOOT CAMP SEMINAR SCHEDULE
Saturday, August 16
10:30-11:45 AM--"Tough Times--20 Ideas To Help Turn Things Around" with speaker Lisa Fox.
Description: Business is bad; times are tough. And you’re not sure what to do. Sometimes the best solutions mean going back to basics, and sometimes you have to do something a little wacky. No matter which you choose, doing nothing is not an option.
This seminar will cover both old and new strategies to help kick-start your business when times are tough. Focusing on insights, concepts and actions, you’ll leave this seminar with a feeling of control and confidence and lots of ideas that are easy to put into place when you return to your store.
This Seminar is provided courtesy of Jewelers of America. 
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1-2:15 PM--Building Customer Loyalty – A Critical Component of Your Continued Success with speaker Becka Johnson Kibby
Description: The key to a profitable and growing business is a steady customer base. Research has proven that most retail specialty stores see 80 percent of their profits come from 20 percent of their customers. But too many retailers neglect this loyal customer base in the pursuit of new customers. Given the high cost of new customer acquisition, a defined and consistent focus on current customers will lead to higher levels of customer loyalty and a much bigger financial gain for the store.
Topics covered in this seminar include:
● Understanding who your loyal customers really are
● Best practices for high standards of customer care
● How to turn complacent customers into loyal customers
● The role of technology in building customer loyalty
● The impact of staff training on customer loyalty
● How to use data to increase customer loyalty
The seminar will also include case studies and detailed information about how retail jewelers across the nation have focused their efforts on building customer loyalty and received tremendous results.
This Seminar is provided courtesy of Jewelers of America.
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3:00-4:30 PM-- Oil and Water – Can Bench Jewelers and Sales Associates Get
Along?...speaker Tom Weishaar
Description: From the day the first jewelry store opened, bench jewelers and sales associates seemed to be at odds with each other. This situation still exists today in many retail jewelry stores. Bench jewelers just want to be left alone so they can focus on their craft, while sales associates keep interrupting with questions as they attempt to get the answers to meet their customers’ needs. Can they both get what they want?
“Oil and Water”, looks at this age-old question and offers practical solutions on how to improve the lines of communications between bench jewelers and sales associates leading to increased productivity and profitability for your store’s service department.
This Seminar is provided courtesy of Jewelers of America.
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Sunday, August 17, 2008
10:30-11:45 AM-- Price It Right – How to Develop a Comprehensive Repair Pricing Guide with speaker Tom Weishaar
Description: This presentation shows you how to increase your repair profits using a professional repair pricing guide. Discussions include how to develop a price book and what not to do as you develop your pricing strategies. The seminar will also explore ways to reduce repair work-load while increasing repair profitability. You’ll see examples from the best pricing guides, including “The Guide” by David Geller. Attendees will also receive a free advanced pricing guide on computer disc allowing you to just fill in your prices and print.
This Seminar is provided courtesy of Jewelers of America.
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1:00-2:15 PM-- Word of Mouth Marketing: What's all the Buzz About? with GIA Speaker: Dr. Tim Malone
Description: Jewelers: you already have one of the most powerful, and cost effective, marketing tools in your back pocket. It's called Word of Mouth - your customers talking about you to each other. Learn how you can strategically implement word of mouth tactics to give people a reason to talk about your products and services, and make it easy for their conversations to take place. Featured speaker, Dr. Tim Malone, associate professor at the GIA School of Business will discuss the latest trends in word-of-mouth marketing and how this strategy can help you acquire new customers, improve sales, and help you promote and grow your business.
This seminar provided courtesy of GIA
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3:00-4:30 PM--Identifying Diamond Treatments with GIA Speaker Ric Taylor
Description: Learn how standard gemological instruments can help you to identify the most important commercial diamond treatments including coatings, irradiation, laser drilling, fracture filling, and HPHT treatment.
This seminar provided courtesy of GIA
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Monday, August 18, 2008
10:30-11:45 AM--B.I.G. (Buyers International Group) Jewelry Store Management Seminar with speaker Abe Sherman
Description: (To Come)
This seminar provided courtesy of B.I.G.
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1:00-2:15 PM-- Retain Bench Jewelry Talent & Maximize Your Profits with speaker Dee Huth
Description: (To Come)
This seminar provided courtesy of the California Institute of Jewelry Training
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